iSpott

ispott is "a mobile scavenger hunt game played with cell phone cameras." Read on:

"ispott hosts the world's first and only mobile scavenger hunt games. ...After you join us (it's FREE), you'll be ready to play. ...You'll receive a text alert on your mobile phone as soon as a new game begins. This alert will let you know what items to find. Then, you'll find as many items as you can before the game ends. Snap a quick photo of each item with your mobile camera, email it to us and visit ispott.com to check your status. The person with the most points at the end of the game wins.

"Points are awarded for each item on the list. The harder the item is to find, the more points it is worth. Plus, if the time bonus is active, bonus points are awarded based on when the item photo is sent to ispott. Basically, the sooner you find the item, the more points you get."

So here it is - an actual game, designed specifically for people with camera-enabled, Internet-connected, cell phones. A potentially city-wide, or perhaps even world-wide gathering of admittedly silly people, taking advantage of a coincidence of increasingly pervasive technologies, so they can do something coliberatingly silly together.

It is a good thing. Junkly, at its heart.